Podcast Submission

Podcasts are still new and on the cutting edge technology with the potential of outdoing traditional media formats. So it is no wonder why advertisers are exploring all of their options when it comes to placing ads on Podcasts.

Many would argue that advertising on Podcasts is simply unacceptable, but from a business standpoint, Podcasts create a new and never before exploited way of reaching a very specific target audience. The key, of course, is to know who you are talking to through the Podcasts and making an advertisement that will excite the senses and not bore them to death (or cause them to hit the mute button).

Advertisers should do their research before placing an ad in a Podcast. Most Podcasts have a like minded audience. This can be devastating if the advertisement is not done in an effective manner, because it means that you’re unlikely to reach any one of the hundreds or thousands of listeners. Of course, done intelligently, an ad on a Podcast can generate a terrific amount interest and sales for exactly the same reason. It’s all about marketing, really, so do not under estimate the audience.

Any advertisements used in Podcasts should be short, never over 15 seconds, and to the point. Place the ads in the middle of the segment so the listeners are already engrossed in the podcasts. Placing ads before the Podcasts will turn away listeners and if the ad is after then the listener can simply walk away.

Advertising with the help of Podcasts is still being explored, but as it stands right now, this medium represents a great opportunity.